CampaignGrid News

National Online Voter File reaches 135 million registered voters with banner, video and mobile ads
CampaignGrid, the market leader and innovator in providing data driven, hyper-local online targeting for candidates, causes and commercial clients, announced today an advance that will revolutionize constituent communications, political campaigns and issue advocacy:  the introduction of the next generation registered voter targeting, reaching specific registered voter segments nationwide.

The National Online Voter File allows campaigns to identify and advertise to specific registered voter segments by voting history (including differentiating segments based on the number of primaries voted in), congressional district, neighborhood and over 100 data segments including gender, education level, and household income.

For the first time, the technology brings the precision of direct mail and telemarketing together with the cost efficiencies of the Internet in a way that can increase the effectiveness of constituent communications and political campaigns.  The platform matches specific offline registered voter data while anonymizing personally identifiable information.

Jeff Dittus, CEO of CampaignGrid, said, “Our platform uses the same targeting technology that the most sophisticated commercial online advertisers have developed.  The key difference is that we have appended registered voter information to make the system more valuable to political and advocacy organizations.  With a network of 135 million registered voters, if CampaignGrid were a website, we would be in the top five in terms of reach in the United States.  By targeting ads to only registered voters on 90 percent of all websites, we save our clients money and assure they are reaching people who vote in the relevant geography” said Dittus.  “Just a few years ago, advertisers bought specific sites in hopes that some of the site visitors would be interested in the advertisers’ offers.  Today that model is considered primitive.  In other words, we’re going from bows and arrows to the Predator Drone overnight.” 

Michael Palmer, formerly National eCampaign director for John McCain's presidential campaign and now Director at Intell360, an industry leading innovator in the political data market, guided the voter matching program to help create CampaignGrid’s Online Registered Voter Network.  "Intell360 immediately saw the value of an individualized, microtargeted web advertising network and we knew our data would take the product to the next level," said Palmer.  Segmentation from Intell360's full inventory, including partisanship, activism and contributions has a place in the Online Registered Voter Network.

“This is a game changer,” said Saul Anuzis, Chairman of the RNC Technology Committee.  “This online targeting is a generation ahead of anything else we have seen in the political and public affairs world.  CampaignGrid’s level of targeting efficiency and accuracy is unprecedented.”

About CampaignGrid

CampaignGrid is the market leader and innovator in providing data driven, hyper-local online targeting for candidates, causes and commercial clients.  Its best-in-class online advertising platform combines 187 million U.S. voter records with demographic, behavioral and lifestyle data to enable clients to custom design highly targeted campaigns to achieve their goals, bringing a new dimension to constituent outreach and political campaigns.

CampaignGrid was founded in 2008 by industry veterans with decades of online experience and has headquarters near Philadelphia and an office in Washington, D.C.  Since inception, CampaignGrid delivered more than 2 billion advertising impressions on behalf of 250 campaigns, advocacy groups, nonprofits and commercial clients.