Wednesday, April 18, 2012Fort Washington, PA – Rich Masterson, co-founder and chairman of CampaignGrid, the leading online advertising platform for candidates and causes, is part of a panel of industry experts speaking on “Big Data and Politics” at CampaignTech Conference 2012 on Thursday, April 19th.
Among those joining Masterson on the panel, scheduled for 11:30 a.m. at the Washington Marriott (1221 22nd Street NW) are: Andy Cotton (Yahoo! Search Marketing and Display Advertising); and Tracy Dietz (Labels & Lists).
One of the pioneers of online marketing dating back to the early 1990s, Masterson co-founded CampaignGrid in 2008. In addition to his work with candidates and causes, he has developed online strategies for industry leaders including Microsoft, IBM, AT&T and American Express. A graduate of James Madison University and the Harvard Executive Education Program, Masterson was the first entrepreneur in residence for the Wharton School of Business at the University of Pennsylvania.
CampaignGrid’s proprietary platform combines 187 million U.S. voter records with demographic, behavioral and lifestyle data, creating advertising solutions that marry the precision of direct mail with the efficiency and reach of online advertising. CampaignGrid has served more than 400 political campaigns and causes. Additional information is available at campaigngrid.com.
Additional information about the two-day CampaignTech Conference is available at campaigntechconference.com,