Monday, April 13, 2009On April 13, 2009 at the Interactive Advertising Bureau's recent panel
discussion around the 2008 Election and how online Political
Advertising played an important role.
Click here to view television coverage on CSPAN
Campaigngrid was invited to discuss its work in this past 2008 election
cycle on 26 national political campaigns. Grid created and implemented
paid search and display advertising campaigns for 8 incumbent US
Congressmen, one US Senate Candidate and one Gubernatorial candidate
for the Republican Governors Association. Grid also executed 15 paid
search campaigns for US Senate candidates on behalf of the National
Republican Senatorial Committee. Grid's win rate in the Congressional
races was 87% and many candidates raised significant funds from their
online advertising campaigns.
Participants:
* Kate Kaye, senior editor of News and Special Projects at ClickZ; *
Jeff Dittus, CEO and co-founder of Campaign Grid; * Emily Williams,
interactive account executive of MSHC Partners and a media buyer for
the Obama campaign, and Colin Delany, Founder of ePolitics.com
Case Studies
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