STANDARD

Dimensions

728x90,160x600,300x250,300x600

Max File Size

40K

Accepted File Formats

SWF,GIF,JPEG, HTML5

Action Code

Click Tag: on(release){getURL(clickTag,“_blank”); }

Third Party Serving Allowed?

Media Plex, EyeBlaster preferred. (Include Internal Redirect Tag for DART)

Animation

15 seconds max

Looping Restrictions

3x

Frames per Second

18

Additional Info

All Flash banners must be accompanied by a static JPEG or GIF with a maximum file size of 40k. Flash files must open in a new browser upon click. Include a reference for each clickTAG url and placeholder for cache-busting.

HIGH IMPACT

Dimensions

970x250, 300x600, 720x480

Max File Size

200K

Accepted File Formats

SWF, GIF, JPEG, HTML5

Action Code

Click Tag: on(release){getURL(clickTag,“_blank");}

Third Party Serving Allowed?

Yes: Double Click, Atlas, Media Plex, EyeBlaster preferred. (Include Internal Redirect Tag for Dart)

Animation

15 seconds max

Looping Restrictions

3x

Frames per Second

18

Additional Info

All Flash banners must be accompanied by a static JPEG or GIF with a maximum file size of 200k. Flash files must open in a new browser upon click. Include a reference for each clickTAG url and placeholder for cache-busting.


VIDEO

HIGH IMPACT

Format Length

:15, :30, or :60 sec.

Accepted File Formats

MPEG4, FLV, WMV, MPEG or MOV (ask if not listed)

Encoded Bit Rate

min. 500 kbps

Aspect Ratio

Videos must have an aspect ratio of 16:9 (e.g. 640x360) or 4:3 (e.g. 640x480)

Frame Rate

29.95 fps recommended (min. 24)

Audio Initiation

User Initiated Only

Max File Size

50MB

IAB Standards

VAST 2.0 and VPAID Compliant

STANDARD

Format Length

:15, :30, or :60 sec.

Accepted File Formats

MPEG4, FLV, WMV, MPEG or MOV (ask if not listed)

Encoded Bit Rate

min. 500 kbps

Aspect Ratio

Videos must have an aspect ratio of 16:9 (e.g. 640x360) or 4:3 (e.g. 640x480)

Frame Rate

29.95 fps recommended (min. 24)

Audio Initiation

User Initiated Only

Max File Size

50MB

IAB Standards

VAST 2.0 and VPAID Compliant

Companion Banners

SWF, GIF, JPEG (3rd party tags with tracking pixels; VAST tags (companions incorportated)

Companion Ad Size

300x250

Companion Looping

3 loops, 15 seconds

Companion Max File Size

GIF/JPEG - 40k, SWF - 50k (clickTAG must be programmed in SWF, supply url)


MOBILE DISPLAY

HIGH IMPACT MOBILE BANNERS

STANDARD BANNERS

SMART PHONE: WINDOW AD UNIT

Dimensions

540x608

Accepted File Formats

JPEG

Max File Size

175K

SMART PHONE

Dimensions

320x53, 320x50, 480x60, 320x480(portrait), 480x320 (landscape)

Accepted File Formats

GIF, JPEG

Max File Size

40K

SMART PHONE: PULL AD UNIT

Dimensions

Top Image: 540x304, Middle Image: 540x304, Bottom Image: 540x304

Accepted File Formats

JPEG

Max File Size

175K

FEATURE PHONE

Dimensions

216x36, 168x28, 120x20

Accepted File Formats

GIF, JPEG

Max File Size

5K, 4K, 3K

TABLET

Dimensions

728x90, 120x600, 480x80, 300x250, 768x1024 (portrait), 1024x768 (landscape)

Accepted File Formats

GIF, JPEG

Max File Size

40K


MOBILE VIDEO

PHONE/TABLET

Format Length

:15, :30, or :60 seconds

Format Accepted

MPEG4, FLV, WMV, MPEG, or MOV (ask if not listed)

Encoded Bit Rate

min. 500 kbps

Aspect Ratio

Videos must have an aspect ratio of 16:9 (e.g. 640x360) or 4:3 (e.g. 640x480)

Frame Rate

29.95 fps recommended (minimum 24)

Audio Initiation

User Initiated Only

Maximum File Size

50MB

IAB Standards

VAST 2.0 Compliant


SOCIAL

General Advertising Specs

  • Ads should not be designed to blend in with the site (e.g. do not mimic editorial fonts or colors, etc.).
  • Ads with a white or transparent background must include a 1 pixel-wide border.
  • Sponsor of the advertising message must be clearly identified RMS Interactive reserves the right to decline any advertising (e.g. “alert” window ads, false computer messages, etc.).
  • RMS Interactive reserves the right to ask for revisions if not in keeping with its standards.

General Guidelines:

  • Advertiser’s landing page must match the offer being made in the advertisement.
  • An ordinary person must be able to make an informed decision from the offers in the ad.
  • It is the advertiser’s responsibility to ensure that all product claims, warranties, guarantees or other assurances comply with applicable laws & regulations.
  • Ad unit and landing page must have detailed disclosures/disclaimers as appropriate
  • Banners may not ”Flash” messages which overlydistract the user.
  • All banners and advertising, when clicked, will launch the linked site in a new browser window.

Ad Content Restrictions:

Ads may not contain content that:

  • is false, deceptive, misleading, defamatory, libelous, or threatening
  • breaches or infringes any third party’s publicity, privacy or intellectual property rights
  • includes or promotes pornography, racism, hate, illegal drugs or weapons, or any other activity that is illegal or against public policy
  • includes or promotes “spam,” Malicious Code, adware or spyware
  • is prohibited by applicable publishers or ad-serving partners
  • RMS Interactive considers in good faith to be offensive or otherwise inappropriate.

Creative CANNOT:

  • Use “bait and switch” tactics, e.g. advertising that promotes an unavailable product or price as a means of luring the user into purchasing a different product.
  • Display false functionality—contain graphics that simulate interactivity where no such interactivity exists.
  • Resemble error messages or Windows/Mac/Unix dialogue boxes.
  • Prompt a download.
  • Mimic news headlines in design, tone, third person sentence structure, or topic.

Twitter Advertising Specs

  • Promoted Account: Brand Name and @ handle
  • Promoted Tweet: 140 characters (including links)
  • Promoted Trend (Hashtag): 19 characters