Medicare Advantage Advocacy Organization Leverages Digital Advertising to Achieve Congressional Action


Campaign Goal:

Build political support for Medicare Advantage and get Members of Congress to object to the Centers for Medicare & Medicaid Services’ (CMS) proposed 0.9% cut to Medicare Advantage funding.

Background and Tactics:

CampaignGrid used a combination of IP targeting, audience targeting, contextual targeting and retargeting to reach Members of Congress, their staff and influentials inside the beltway to advocate for protecting Medicare Advantage funding.

Results:

Over 40 million impressions were delivered in the Washington, DC area resulting in a 25x increase in web traffic, 87.56% of which was from display and video advertising.

The multi-channel campaign helped influence 205 Members of Congress to contact CMS and object to the proposed cuts.

The impact of the effort was a 3.25% increase to Medicare Advantage funding.