Case Study 5:

Underdog Candidate Leverages Digital Advertising to Win State Senate in Special Election Year

Campaign Goal:

Elect underdog candidate in State Senate special election.

Background & Tactics:

CampaignGrid used its patented National Online Voter File® to serve online ads to Republicans living in the district that voted two or more times in the last 4 Republican primary elections. Video ads with companion banners and Facebook ads were served to the target audience.


Over a fifteen day time span, the candidate’s video ad was served over 289,000 times, and seen by over 30,000 unique target voters. The video completion rate was 66.8% above Google benchmarks and there were 39,088 Facebook interactions showing that voters were engaged with the candidate’s message.

The candidate received 55.81% of the votes on Election Day to secure a win.