Case Study 5:
Underdog Candidate Leverages Digital Advertising to Win State Senate in Special Election Year
Elect underdog candidate in State Senate special election.
Background & Tactics:
CampaignGrid used its patented National Online Voter File® to serve online ads to Republicans living in the district that voted two or more times in the last 4 Republican primary elections. Video ads with companion banners and Facebook ads were served to the target audience.
Over a fifteen day time span, the candidate’s video ad was served over 289,000 times, and seen by over 30,000 unique target voters. The video completion rate was 66.8% above Google benchmarks and there were 39,088 Facebook interactions showing that voters were engaged with the candidate’s message.
The candidate received 55.81% of the votes on Election Day to secure a win.