Education: American University
Favorite Data Point: People who have written or called their Representative
Hidden Talent: Bloomberg Certified in Equity and Foreign Exchange
Garrison Griffiths is a veteran digital marketer with an analytical and detailed mindset who forms strategies based on data. With expertise in strategic account planning, predictive segmentation, and customer intelligence, Garrison’s main focus at CampaignGrid is connecting clients with audiences that are both highly relevant and highly valuable. Garrison comes to us from a full-service direct marketing agency where he was responsible for list brokerage, media buying, and creative optimization for key accounts such as The Washington Post, AARP, and GEICO. His diverse marketing career has leveraged a multitude of online and offline channels from magazines and direct mail vouchers to targeted digital ads and addressable TV. A true lover of learning, Garrison is constantly exploring new and efficient means for solving complex business problems. Garrison has a BS in Business Administration from American University’s Kogod School of Business and currently resides in the Princeton, NJ area.