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All Devices


We believe in screen-agnostic audience targeting.

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All Devices


We believe in screen-agnostic audience targeting.

“There’s a dash to become screen agnostic,” said Jordan Lieberman, president of the voter-targeting platform Campaign Grid. “I don't care if my video spot hits you through DirecTV or through a premium inventory pre-roll ad; I just care that you saw the ad.”

-AdExchanger 2/16/16

 

At CampaignGrid, we help our clients target voters across all four screens – at home while watching television, at work on their computer, traveling with their tablet, or out and about on their mobile device. Using our authoritative data and patented online targeting platform, we enable messaging at home and away, helping put the right idea in front of the right person at the right time on the right device.

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Our Patented Process


Our Patented Process

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Our Patented Process


Our Patented Process

CampaignGrid’s data scientists use our patented process to match voter registration records from our proprietary National Online Voter File® dataset with scores of other proprietary consumer and behavioral data sources, including our pool of authenticated cookie and IP address data. CampaignGrid can also layer your own first party data sources (i.e. email or donor lists) into a campaign to achieve maximum results. We then integrate this data with our voter-targeted digital advertising platform, enabling candidates and causes to target voters with laser-like accuracy across any device or platform. While other voter-targeted platforms typically use modeled voter data – which leads to inefficient and inaccurate targeting – our approach allows you to target specific registered voters online, eliminating waste in advertising.

 

Capabilities