Education: Syracuse University
Favorite Data Point: College Hoops Junkie
Hidden Talent: Scrapbook Page Storytelling
Tracey Crisler is a seasoned marketing executive with expertise in traditional direct mail, eMail, online and search engine marketing, website product development, product management and new product development. She is a veteran marketer with extensive customer acquisition and retention experience leveraging online and offline channels across a range of consumer and business-to-business industries. Her background includes full P&L responsibility for consumer businesses of Fortune 100 companies and consulting for small and mid-sized companies with recent career emphasis in the social expression/new media space. Tracey’s main focus has been in building out the company’s online targeting and reporting platforms for search, display, video and mobile. Her extensive experience in direct response, online and database marketing, email marketing and SEM has helped drive traffic to some of the most widely recognized consumer financial brands.