CampaignGrid uses Audience Partners’ groundbreaking National Online Voter File(™) to power its work on political campaigns, issue advocacy efforts, and constituent communications.
The National Online Voter File(™) allows political campaigns and causes to identify and advertise online to specific registered voter segments with the same precision long available in offline direct mail and telemarketing. Voter segments can be constructed by party affiliation, voting history (including the number of primaries and general elections voted), donor history, and political geographic segments including congressional district, state senate district, and state house district. CampaignGrid can further enhance the voter file with more than 100 data elements including education level, household income, and myriad psychographic characteristics.
As the market leader in providing data driven, hyper-local online targeting for candidates and causes and commercial clients, CampaignGrid has revolutionized constituent communications, political campaigns and issue advocacy through the use of the National Online Voter File(™) to reach specific registered voter segments nationwide. The company’s innovative technology brings the precision of direct mail and telemarketing together with the cost efficiencies of the Internet to radically increase the effectiveness of constituent communications and political campaigns.
As Jordan Lieberman, Managing Director of CampaignGrid, describes it, “Our platform uses the same targeting technology that the most sophisticated commercial online advertisers have developed. The key difference is that we have appended registered voter information to make the system more valuable to political and advocacy organizations. With a network of 135 million registered voters, if CampaignGrid were a stand-alone website, we would be in the top five in terms of reach in the United States. By targeting ads to only registered voters on 90 percent of all websites, we save our clients money and assure they are reaching people who vote in their target geography. Just a few years ago, advertisers bought specific sites in hopes that some of the site visitors would be interested in the advertisers’ offers. Today that model is considered primitive. In other words, we’re going from bows and arrows to the Predator Drone overnight.”
“This is a game changer,” said Saul Anuzis, Chairman of the RNC Technology Committee. “This online targeting is a generation ahead of anything else we have seen in the political and public affairs world. CampaignGrid’s level of targeting efficiency and accuracy is unprecedented.”