WHO WE SERVE
CampaignGrid has developed a revolutionary Internet targeting platform and ad network that makes it easy for candidates and causes to target voters based on party registration, voting frequency, and behavior no matter where they surf online.
New media campaigns can micro-target their online advertising just like direct mail, but in real time and use the news cycle to effectively drive voter activity from online advertising. Using this network, a campaign can quickly target specific voter segments, drive them to collateral points and maintain an ongoing messaging stream over time. The CampaignGrid network includes ten ad exchanges reaching 90% of the US, with 1 billion impressions per month, 185 million voter records with reach demographic data, and serves ads in 34,000 voter zones within 435 voting districts (2.5X more granular than zip code targeting).
CampaignGrid’s unique capabilities allow us to specifically target a desired online audience using strategically placed ads on over 25,000 Web sites along with paid search results, rich media, pre-roll video ads, social media pages, and issue-based landing pages including email capture, volunteer sign-up and donor solicitation.
Success online is attained through an integrated campaign of search, targeting, audio, video, email, social media, and mobile. Using algorithmic conversion formulas, analytics can be performed instantly, outpacing polls and other traditional forms of research. This enables us to report results such as impressions and clicks by keyword, site, ad and issues. Grid's tracking capabilities allows us to target on a micro and macro level, as well as geographically and contextually.
We also track conversions of ads to sign-ups, effectiveness by audience, site and keyword, cumulative audience reached and cookies dropped all in real time.
Ultimately, statistics don't lie. 87% of our candidates have won their race using CampaignGrid.
CampaignGrid featured in Street Fight
CampaignGrid Micro-Targeting covered by CBC on the 2012 Campaign
Wednesday, October 31, 2012
CampaignGrid featured in Mashable.com article "Can Targeted Ads Save Millions of Campaign Dollars?"
Wednesday, October 03, 2012